Brainbees Solutions-Firstcry is into Consumer-Childcare Products Childcare Products-Childcare Products and is looking raise funds through Fresh Issue and Offer For Sale
IPO Summary
Brainbees Solutions-Firstcry IPO is a public offering of shares by Doesnot have any identifiable promoters. The IPO will open on August 06 and will close on August 08. The price band is ₹440 to ₹465 per share and the lot size is 32 shares. The issue size is ₹4,193.73 crore. The shares are expected to be listed on BSE, NSE on August 13 (^). Some additional information that you may find useful are: 1) Annual Unique Transacting Customers in FY24/FY23 at 8.68mn/7.72mn. 2) Gross Merchandise Value (GMV) for FY24/FY23 at Rs7582.7 Cr / Rs6383.0 Cr. 3) Orders for FY24/FY23 at 34.06mn/29.61mn 4) Average order value for FY24/FY23 at Rs2226 / Rs2156. 5) Revenue for FY24/FY23 at Rs6480.8 Cr/Rs5632.5 Cr. 6) Adj. EBITDA for FY24/FY23 at Rs274.4 Cr / Rs74.9 Cr 7) PAT for FY24/FY23 at Loss of Rs321.5Cr / Loss of Rs486.0 Cr. 8) Revenue share from pre-schools is not meaning during FY24/FY23 at Rs32.5 Cr/Rs21.7 Cr and is at 0.50%/0.39% of total revenues.: (**) - based on higher price band (^) indicative datePromoters of the company are Doesnot have any identifiable promoters Currently promoters hold % stake in the company. While post-equity promoters stake will be .%
- Company aims to raise between Rs 4,058 to 4,194 crs through this IPO.
- The net proceeds of the issue will be utilized to 1) Capex on setting up new modern stores 'BabyHug' and warehouse - Rs108 cr. 2) Expenditure on existing leases - Rs93.1 cr 3) Investment in subsidiary Digital Age for new stores and lease payments - Rs299.6 cr. 4) Investment in Subsidiary - FirstCry Trading for overseas expansion - Rs155.6 cr 5) Investment in subsidiary Globalbees towards acquisition - Rs169 cr 6) Sales and Marketing exp - Rs200 cr 7) Technology and data science cost - Rs57.6 cr and 8) Funding inorganic growth and General corporate purposes
- Anchor bidding is expected to commence one day prior to the IPO dates. Tentative anchor bidding date would be 05-Aug-24.
- Price band for the IPO has been fixed at Rs 440 to 465 per share and bid lot are in multiple of 32 shares. The implied market cap post-issue at Rs 22,933 to 24,142 crs.
- As per the tentative schedule, allotment date of this IPO is most likely on August 09 and share are expected to be listed on BSE, NSE on August 13.
- There are no listed companies that engage in a business similar to that of FirstCry or are of a comparable size to that of the Company. Accordingly, it is not possible to provide an industry peer comparison.
- Kotak Mahindra Capital,Morgan Stanley India,BofA Securities,JM Financial,Avendus Capital has been appointed as Merchant Banker to the issue. Link Intime India Private Limited has been appointed as official registrar of the issue.
- Company has not undertaken Pre-IPO placement.
Key Pointers of Brainbees Solutions-Firstcry IPO:
| Brainbees Solutions Limited IPO Snapshot | UdhyamPitch on X | |||
|---|---|---|---|
| Established | City | Sector | Sub-Sector |
| 2010 | Pune | Consumer | Childcare Products |
| Issue | Issue Type | Tentative Listing Date | Listing at |
| IPO (Fresh+OFS) | Book Building | 13-Aug-24 | BSE, NSE |
| IPO Dates | Price Band (Rs/sh) | Face Value (Rs/sh) | Min Lot Qty |
| 06-Aug-24 to 08-Aug-24 | ₹ 440 to 465 per sh | ₹ 2 per sh | 32 sh and in multiples |
| Retail App (min) | Retail App (max) | Non-Retail (Rs2-10L App) | Non-Retail (>Rs10L min App) |
| 32 shares ₹ 14,880 | 416 shares up to ₹ 193,440 | 416 to 2,144 shares ₹ 193,440 to 996,960 | 2,176 shares and above ₹ 1,011,840 and above |
There are highly chances of variation in data. Users are requested to visit BSE, NSE, SEBI to gather information or read DRHP / RHP for more information.
About Brainbees Solutions Limited
Brainbees Solutions Limited, popularly known as FirstCry, is Indian e-commerce company specializing in baby and kids’ products. Founded in 2010 and headquartered in Pune, Maharashtra, FirstCry offers products including diapers, wipes, baby care items, toys, clothing, and school supplies. Company owns brands which includes “FirstCry”, “BabyHug”, “Babyoye”, “Cutewalk” and “Pine Kids” amongst others.
The company operates stores in a hybrid model having online presence through www.fristcry.com and has network of 1063 offline brick-and-mortar stores (904 stores in FY23) FirstCry and BabyHug modern stores in 533 cities in 28 states and five union territories across India with over 2.12 million square feet of retail space, as at end of FY24. Also, company sells its products to more than 160,842 third-party stores in India through retail distribution network covering 567 distributors and over 1,312 sub-distributors across 1,164 cities in India. Additionally, company operate a network of 208 pre-schools under a brand name of FirstCry Intellitots across 107 in India by the end of FY24.
1) Annual Unique Transacting Customers in FY24/FY23 at 8.68mn/7.72mn. 2) Gross Merchandise Value (GMV) for FY24/FY23 at Rs7582.7 Cr / Rs6383.0 Cr. 3) Orders for FY24/FY23 at 34.06mn/29.61mn 4) Average order value for FY24/FY23 at Rs2226 / Rs2156. 5) Revenue for FY24/FY23 at Rs6480.8 Cr/Rs5632.5 Cr. 6) Adj. EBITDA for FY24/FY23 at Rs274.4 Cr / Rs74.9 Cr 7) PAT for FY24/FY23 at Loss of Rs321.5Cr / Loss of Rs486.0 Cr. 8) Revenue share from pre-schools is not meaning during FY24/FY23 at Rs32.5 Cr/Rs21.7 Cr and is at 0.50%/0.39% of total revenues.
About Industry
Childcare products spending in India is currently nascent and rapidly growing. The market comprises both horizontal and vertical players. The vertical players have single childcare product category focused value propositions, while the horizontal players operate across childcare products’ categories. Apparel, which encompasses clothing, footwear, and accessories, is the largest segment within India's childcare products market, and the non-apparel categories, such as consumables, hard goods, and toys and games, are growing faster than the apparel category due to twin trends of increasing adoption and premiumization.
| Brainbees Solutions Limited IPO Dates | UdhyamPitch on X | |
|---|---|
| Anchor Open | 05-Aug-24 |
| IPO Open | 06-Aug-24 |
| IPO Close | 08-Aug-24 |
| Allotment | 09-Aug-24 |
| Credit of Shares | 12-Aug-24 |
| Refund | 12-Aug-24 |
| Listing | 13-Aug-24 |
| Anchor Investor Lockin (50% of Anchor book investment) | |
| Anchor Investor Lockin (Balance 50% of Anchor book investment) | |
Kindly note UPI Mandate deadline is 5:00 pm IST on closing date. To avoid last minute issue, request you to approve UPI mandate before 4:00 pm IST on last day. In case, UPI mandate has not been approved during the prescribed time period, applications are liable to get rejected.
There are highly chances of variation in dates. Users are requested to visit BSE, NSE, SEBI to gather information or read DRHP / RHP for more information.
| Brainbees Solutions Limited IPO - Details of Offer/Issue Breakup | UdhyamPitch on X | |||||
|---|---|---|---|---|---|
| Category | Quota (%) | No of Shares-Lower | No of Shares-Upper | Value (Rs Cr)-Lower | Value (Rs Cr)-Upper |
| QIB (Incl Anchor) | 75 | NA | 67,592,380 | NA | 3,143.05 |
| Non-Retail (NII) | 15 | NA | 13,518,476 | NA | 628.61 |
| Non-Retail (NII): >Rs10L | NA | 4,506,159 | NA | 209.54 | |
| Non-Retail (NII): Rs2L-Rs10L | NA | 9,012,317 | NA | 419.07 | |
| Retail | 10 | NA | 9,012,317 | NA | 419.07 |
| Employee | NA | 71,259 | 3. | 3. | |
| Shareholder | NA | . | . | ||
| NA=Not Available or Not Calculated | Upper= Upper Price Band | Lower=Lower Price Band | |||||
There are highly chances of variation in data. Users are requested to visit BSE, NSE, SEBI to gather information or read DRHP / RHP for more information.
| Source: SEBI, BSE, NSE, DRHP, IPO Status, Industry Data |
|---|
Disclaimer: Above article only publishes details about the IPO for educational purpose and doesn't solicit or invite any interest to invest. Please review DRHP or Prospectus for more details about the company, fundamentals and other details. Please visit respective sources to verify and know more details about the IPO. SME IPOs can be more volatile due to smaller market capitalization and liquidity. Prices may fluctuate significantly in response to market conditions. We advise investors to take opinion from certified and SEBI registered experts before taking any investment decisions.
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